机读格式显示(MARC)

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• 001 0000412799

• 005 20131108085200.0

• 008 130403s2013 cc a b 000 0 eng d

• 020 __ |a 9787300168692

• 040 __ |a BUA |c BUA |d SCT

• 041 0_ |a eng |b chi |f chi

• 050 _4 |a HM1221 |b .C88 2009

• 082 04 |a 659.2 |2 22

• 090 __ |a C912.3/BGM/(10)

• 093 __ |a C912.3 |2 4

• 099 __ |a CAL 022013018391

• 100 1_ |a Broom, Glen M.

• 245 10 |a Effective public relations / |c Glen M. Broom = 公共关系 / 格伦·M·布鲁姆著.

• 246 31 |a 公共关系

• 250 __ |a 10th ed., 英文改编版.

• 260 __ |a 北京 : |b 中国人民大学出版社 ; |b Pearson Education Asia Ltd., |c 2013.

• 300 __ |a iv, vi, 469 p. : |b ill. ; |c 28 cm.

• 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材."

• 504 __ |a Includes bibliographical references.

• 500 __ |a Adaptation of : Effective public relations / Glen M. BroomUpper Saddle River, N.J. : Prentice Hall, c2009.

• 650 _0 |a Public relations.

• 700 1_ |a Broom, Glen M.

• 700 1_ |a Cutlip, Scott M. |t Effective public relations.

• 920 __ |a 211180 |z 2