机读格式显示(MARC)

• 000 01029cam 2200313 a 4500

• 000 1000036334

• 001 0000292319

• 005 20060608160809.0

• 008 19961025s1993 maua b 00110 eng

• 010 __ |a 92021636

• 020 __ |a 0205142427 : |c 50.00

• 040 __ |a CAU

• 050 __ |a HF5415.135 |b .K47 1993

• 082 0_ |a 658.8'02 |2 20

• 090 __ |a F713.5/KRA/(6)

• 093 __ |a F713.5 |2 3

• 100 1_ |a Kerin, Roger A.

• 245 10 |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson.

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b Allyn and Bacon, |c c1993.

• 300 __ |a xii, 720 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographies and index.

• 650 _0 |a Marketing |x Management |x Case studies.

• 650 _0 |a Marketing |x Decision making |x Case studies.

• 700 1_ |a Peterson, Robert A.

• 901 __022006012028

• 905 __ |a CAU |f F713.5/KRA/(6) |b 65790(or.)

• 907 __ |a CAU |f F713.5/KRA/(6) |b 65790(or.)

• 999 __ |t E |A xy1 |a 20060608 16:07:56 |G wzlc |g 20001214111641 |I xy1 |i 20060608 16:08:1