机读格式显示(MARC)
- 000 00948cam 2200301 a 4500
- 008 820623s1983 njua b 001 0 eng
- 020 __ |a 0137016239 : |c CNY30.33
- 050 0_ |a HF5415 |b .K636 1983
- 100 1_ |a Kotler, Philip.
- 245 10 |a Principles of marketing / |c Philip Kotler.
- 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1983.
- 300 __ |a xxiv, 676 p. : |b ill. ; |c 24 cm.
- 440 _0 |a Prentice-Hall series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 905 __ |a CAU |f F713/KP/(2) |b 51975(or.) |b E0213378-9
- 907 __ |a CAU |f F713/KP/(2) |b 51975(or.) |b E0213378-9
- 999 __ |t E |A gypx |a 20070613 15:24:20 |G wzlc |g 20001214102926 |I wzhlc |i 20071120 10:44:2