机读格式显示(MARC)

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• 020 __ |a 7302077649 : |c CNY33.00

• 040 __ |a TSU |c TSU

• 041 0_ |a eng |b chi

• 082 00 |a 658.8/342 |2 21

• 090 __ |a F713.55/MJC

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022004032306

• 100 1_ |a Mowen, John C.

• 245 10 |a Consumer behavior : |b a framework = 消费者行为学 : 简明教程 / |c John C. Mowen, Michael S. Minor著.

• 246 31 |a 消费者行为学 : |b 简明教程

• 260 __ |a 北京 : |b 清华大学出版社, |c 2004.

• 300 __ |a xviii, 354 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, NJ : Prentice Hall, c2001. |z 0130169722.

• 650 _0 |a Consumer behavior.

• 700 1_ |a Minor, Michael S.