机读格式显示(MARC)

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• 008 000628r19981998cc a b 001 0 eng d

• 020 __ |a 7810443305 : |c CNY35.00

• 040 __ |a ZSU |c ZSU |d SCT

• 041 0_ |a eng |b chi

• 090 __ |a F713.8/JAJ/(6)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000379136

• 100 1_ |a Jewler, A. Jerome.

• 245 10 |a Creative strategy in advertising / |c A. Jerome Jewler, Bonnie L. Drewniany = 广告创意与策略 / A.杰罗密·犹勒, 波妮·L.朱利安妮 合著.

• 246 11 |a 广告创意与策略

• 250 __ |a 6th ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xiv, 322 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 管理系列·英文版

• 504 __ |a Includes bibliographical references (p. [312]-316) and index.

• 534 __ |p Reprint. Originally published: |c Belmont, Ca. : Wadsworth Pub. Co., c1998, |b 6th ed.

• 650 _0 |a Advertising copy.

• 650 _0 |a Advertising layout and typography.

• 700 1_ |a Drewniany, Bonnie L.

• 901 __022006019411

• 905 __ |a CAU |f F713.8/JAJ/(6) |b E0208169

• 907 __ |a CAU |f F713.8/JAJ/(6) |b E0208169

• 999 __ |t C |A gypx |a 20061114 09:35:41 |I gypx |i 20061121 08:55:53 |G wzhlc |g 20061121 16:20:1