机读格式显示(MARC)

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• 001 0000481284

• 005 20170913152100.0

• 008 130920s2016 cc a b 000 0 eng d

• 010 __ |a ^^2013037585

• 020 __ |a 9787300232744 : |c CNY55.00

• 040 __ |c PUL |d PUL

• 050 _4 |a HF5415.2 |b .M28842

• 082 04 |a 658.8/3 |2 23

• 090 __ |a F713.52/MNK

• 093 __ |a F713.52 |2 5

• 099 __ |a CAL 022016082609

• 100 1_ |a Malhotra, Naresh K.

• 245 10 |a Essentials of marketing research : |b a hands-on orientation / |c Naresh K. Malhotra = 营销调研精要 / 纳雷希·马尔霍特拉著.

• 246 31 |a 营销调研精要

• 250 __ |a 英文改编版.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2016.

• 300 __ |a v, ix, 400 p. : |b ill. ; |c 28 cm.

• 490 0_ |a 工商管理经典教材. |p 市场营销系列

• 504 __ |a Includes bibliographical references.

• 500 __ |a Adaptation from : Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra. Upper Saddle River, N.J. : Person Education, c2015.9780137066735.

• 650 _0 |a Marketing research.

• 920 __ |a 211180 |z 1