机读格式显示(MARC)

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• 000 1000107687

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• 008 091027r20092008cc a b 001 0 eng d

• 020 __ |a 9787302206989 : |c CNY68.00

• 040 __ |a BUPT |c BUPT

• 090 __ |a F713.50/KP/(12)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022009147017

• 100 1_ |a Kotler, Philip.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong = 市场营销原理 / 菲利普·科特勒, 加里·阿姆斯特朗著.

• 246 31 |a 市场营销原理

• 250 __ |a 12th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2009.

• 300 __ |a xxix, 557 p. : |b ill. ; |c 26 cm.

• 490 0_ |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c New York : Pearson Education, Inc., c2008. |b 12th ed. |z 0136132370.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary.

• 901 __022009002474

• 905 __ |a CAU |f F713.50/KP/(12) |b W0083140-1

• 907 __ |a CAU |f F713.50/KP/(12) |b W0083140-1

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• 999 __ |t C |A wzhlc |a 20091030 16:37:11 |I wzhlc |i 20091118 08:12:58 |G wzhlc |g 20091118 08:13:27