机读格式显示(MARC)

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• 008 060327r20062005cc a b 001 0 eng d

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• 090 __ |a F713.56/BRJ/(4)

• 093 __ |a F713.56 |2 4

• 094 __ |a 29.41903 |2 3

• 099 __ |a CAL 022006030987

• 100 1_ |a Best, Roger J.

• 245 10 |a Market-based management : |b Strategies for growing customer value and profitability = 营销管理 : 提升顾客价值和利润增长的战略 / |c Roger J. Best著.

• 246 31 |a 营销管理 : |b 提升顾客价值和利润增长的战略

• 250 __ |a 4th ed.

• 260 __ |a 北京 : |b Peking University Press, |c 2006.

• 300 __ |a xxii, 506 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 营销学精选教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |a pReprint. Originally published: |c Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. |b 4th ed. |z 0131469568.

• 650 _0 |a Marketing |x Management.

• 901 __022006018394

• 905 __ |a CAU |f F713.56/BRJ/(4) |b W0075859-60

• 907 __ |a CAU |f F713.56/BRJ/(4) |b W0075859-60

• 999 __ |t C |A wzhlc |a 20060901 14:36:57 |I wzhlc |i 20060907 09:59:06 |G wzhlc |g 20060907 10:00:1