机读格式显示(MARC)

• 000 00955cam a2200301 a 4500

• 001 0000434049

• 005 20140515105900.0

• 008 991103s2000 njua b 001 0 eng

• 010 __ |a 99056644

• 020 __ |a 0130835714 : |c CNY100.00

• 040 __ |a DLC |c DLC |d C#P |d UKM |d FDU

• 042 __ |a pcc

• 050 00 |a HF5823 |b .W455 2000

• 082 00 |a 659.1 |2 21

• 090 __ |a F713.8/WW/(5)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022001223370

• 100 1_ |a Wells, William, |d 1926-

• 245 10 |a Advertising : |b principles & practice / |c William Wells, John Burnett, Sandra Morarity.

• 246 3_ |a Advertising : |b principles and practice

• 250 __ |a 5th ed.

• 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c 2000.

• 300 __ |a xviii, 562 p. : |b ill. (some col.) ; |c 29 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 700 1_ |a Burnett, John, |d 1944-

• 700 1_ |a Moriarty, Sandra E., |d 1943-

• 920 __ |a 211180 |z 2