机读格式显示(MARC)

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• 008 040708s2000 maua b 001 0 eng

• 010 __ |a 99030269

• 020 __ |a 0072346515 (CD-ROM)

• 020 __ |a 0073656453 (alk. paper) : |c CNY300.00

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .M29474 2000

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.5/MG/(6)

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• 099 __ |a CAL 022001351581

• 245 00 |a Marketing / |c Eric N. Berkowitz ... [et al.].

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c2000.

• 300 __ |a xxxii, 736 p. : |b col. ill. ; |c 29 cm. + |e a optical computer laser (4 3/4 in.)

• 440 _4 |a The Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Berkowitz, Eric N.

• 901 __012004008515

• 905 __ |a CAU |f F713.5/MG/(6) |b W0072190(or.)

• 907 __ |a CAU |f F713.5/MG/(6) |b W0072190(or.)

• 999 __ |t C |A xy1 |a 20040707 15:44:52 |I wzus |i 20040825 09:46:26 |G wzus |g 20040825 09:46:2