机读格式显示(MARC)

• 000 01064cam 2200325 a 4500

• 000 1000080605

• 001 0000304350

• 005 20061214101033.0

• 008 760831s1976 enka b 001 0 eng

• 010 __ |a 76372941

• 020 __ |a 0333192885 (pbk.) : |c CNY19.64

• 020 __ |a 0333192877

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.15 |b .B35

• 082 00 |a 658.5

• 090 __ |a F273.2/BMJ

• 093 __ |a F273.2 |2 4

• 100 1_ |a Baker, Michael John.

• 245 10 |a Product policy and management / |c [by] Michael J. Baker, Ronald McTavish.

• 260 __ |a London : |b Macmillan, |c 1976.

• 300 __ |a x, 182 p. : |b ill. ; |c 23 cm.

• 490 0_ |a Macmillan studies in marketing management

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Product management.

• 650 _0 |a New products |x Management.

• 700 1_ |a McTavish, Ronald, |e joint author.

• 901 __022006020262

• 905 __ |a CAU |f F273.2/BMJ |b E0208611(or.)

• 907 __ |a CAU |f F273.2/BMJ |b E0208611(or.)

• 999 __ |t C |A gxr |a 20061214 10:01:30 |I gxr |i 20061214 10:10:33 |G wzhlc |g 20070122 13:42:0