机读格式显示(MARC)
- 000 01045cam 2200337 a 4500
- 008 911113s1992 nyua b 000 0 eng
- 020 __ |a 0471548367 (alk. paper) : |c CNY25.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.1 |b .H37 1992
- 082 00 |a 658.8/00973 |2 20
- 094 __ |a 29.4190563 |2 3
- 099 __ |a CAL 022000281552
- 100 1_ |a Hartley, Robert F., |d 1927-
- 245 10 |a Marketing mistakes / |c Robert F. Hartley.
- 260 __ |a New York : |b Wiley, |c c1992.
- 300 __ |a x, 352 p. : |b ill. ; |c 23 cm.
- 504 __ |a Includes bibliographical references.
- 650 _0 |a Marketing |z United States |x Case studies.
- 905 __ |a CAU |f F713.5/HRF/(5) |b E0208138(or.)
- 907 __ |a CAU |f F713.5/HRF/(5) |b E0208138(or.)
- 999 __ |t C |A gypx |a 20061114 15:54:54 |I wzhlc |i 20061121 16:43:35 |G wzhlc |g 20061121 16:44:0