机读格式显示(MARC)

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• 001 0000413967

• 005 20131018145000.0

• 008 130523s2013 cc a b 001 0 eng d

• 020 __ |a 9787300169644 : |c CNY45.00

• 040 __ |a PUL |c PUL |d SCT

• 050 _4 |a HF5415.13 |b .K636

• 082 04 |a 658.8 |2 22

• 090 __ |a F713.50/KP:3/(15)

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022013033195

• 100 1_ |a Kotler, Philip.

• 245 12 |a A framework for marketing management / |c Philip Kotler, Kevin Lane Keller = 营销管理 / 菲利普·科特勒, 凯文·莱恩·凯勒著.

• 246 31 |a 营销管理

• 250 __ |a 15th ed., Global ed.

• 260 __ |a 北京 : |b 中国人民大学出版社 ; |b Pearson Educations Asis Ltd., |c c2013.

• 300 __ |a 5, 285 p. : |b ill. ; |c 28 cm.

• 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列

• 500 __ |a “教育部高校工商管理类教学指导委员会双语教学推荐教材.”

• 504 __ |a Includes bibliographical references and index.

• 500 __ |a Adaptation of : A framework for marketing management / Philip Kotler, Kevin Lane Keller. Boston : Prentice Hall, c2012. 9780132539302.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Keller, Kevin Lane, |d 1956-

• 920 __ |a 211180 |z 2