机读格式显示(MARC)

• 000 02037nam 2200349 a 4500

• 000 1000077175

• 001 0000301078

• 005 20090917105015.0

• 008 050623s2004 it a b i000 0 eng

• 020 __ |a 9251052522 : |c CNY30.00

• 040 __ |a CAU |c CAU

• 090 __ |a FAO/C912.82/PCS/(2)

• 093 __ |a C912.82 |2 4

• 245 00 |a Participatory communication strategy design : |b a handbook / |c prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.

• 250 __ |a 2nd ed.

• 260 _ |a Rome : |b Food and Agriculture Organization of the United Nations, |c 2004.

• 300 __ |a ix, 111 p. : |b ill. ; |c 30 cm.

• 500 __ |a This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.

• 500 __ |a "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.

• 504 _ |a Includes bibliographical references.

• 650 _0 |a Communication in agriculture.

• 650 _0 |a Rural development.

• 650 _0 |a Agriculture -- Citizen participation.

• 650 _0 |a Communication planning.

• 650 _0 |a Communication in rural development.

• 700 1_ |a Mefalopulos, Paolo.

• 700 1_ |a Kamlongera, Christopher F.

• 710 2_ |a Food and Agriculture Organization of the United Nations.

• 901 __012005009218

• 905 __ |a CAU |f FAO/C912.82/PCS/(2) |b W0073991(or.) |b W0082240(or.)

• 907 __ |a CAU |f FAO/C912.82/PCS/(2) |b W0073991(or.) |b W0082240(or.)

• 999 __ |t E |A xy1 |a 20090917 10:49:51 |G wzhlc |g 20050623 10:21:34 |I xy1 |i 20090917 10:50:3