机读格式显示(MARC)

• 000 01085cam 2200325 a 4500

• 000 1000079631

• 001 0000303391

• 005 20061113105225.0

• 008 890602s1990 maua b 000 0 eng

• 010 __ |a 89035522

• 020 __ |a 0205121292 : |c CNY30.00

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.135 |b .K47 1990

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/KRA/(5)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000238855

• 100 1_ |a Kerin, Roger A.

• 245 10 |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson.

• 250 __ |a 5th ed.

• 260 __ |a Boston : |b Allyn and Bacon, |c c1990.

• 300 __ |a xiii, 732 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Decision making |x Case studies.

• 650 _0 |a Marketing |x Management |x Case studies.

• 700 1_ |a Peterson, Robert A.

• 901 __022006019350

• 905 __ |a CAU |f F713.5/KRA/(5) |b E0208147(or.)

• 907 __ |a CAU |f F713.5/KRA/(5) |b E0208147(or.)

• 999 __ |t C |A gypx |a 20061113 10:49:20 |I gypx |i 20061113 10:52:25 |G wzhlc |g 20061121 15:12:0