机读格式显示(MARC)

• 000 01017cam 2200301 a 4500

• 000 1000079616

• 001 0000303377

• 005 20061113085724.0

• 008 821105s1983 ilua b 001 0 eng

• 010 __ |a 82021628 //r91

• 020 __ |a 0673158462 (pbk.) : |c CNY20.00

• 040 __ |a DLC |c DLC |d DLC |d OCoLC

• 050 00 |a HF5415 |b .D95 1983

• 082 00 |a 658.8 |2 19

• 090 __ |a F713.5/DMP

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000210813

• 245 00 |a Dynamics of marketing principles : |b a reader / |c [edited by] Thomas C. Kinnear, Kenneth L. Bernhardt.

• 260 __ |a Glenview, Ill. : |b Scott, Foresman, |c c1983.

• 300 __ |a 358 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Kinnear, Thomas C., |d 1943-

• 700 1_ |a Bernhardt, Kenneth L.

• 901 __022006019335

• 905 __ |a CAU |f F713.5/DMP |b E0208234(or.)

• 907 __ |a CAU |f F713.5/DMP |b E0208234(or.)

• 999 __ |t C |A gxr |a 20061113 08:55:24 |I gxr |i 20061113 08:57:24 |G wzhlc |g 20061124 10:16:5