机读格式显示(MARC)

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• 020 __ |a 730007720X : |c CNY36.00

• 040 __ |a WUL |c WUL |d PUL

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• 090 __ |a F713.50/AG/(7)

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• 099 __ |a CAL 022007014677

• 100 1_ |a Armstrong, Gary |q (Gary M.)

• 245 10 |a Marketing : |b an introduction / |c Gary Armstrong, Philip Kotler = 营销学导论 / 加里·阿姆斯特朗, 菲利普·科特勒著 ; 何志毅改编.

• 246 31 |a 营销学导论

• 250 __ |a 7th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2006.

• 300 __ |a 416 p. : |b ill. ; |c 28 cm.

• 490 1_ |a Business administration classics = |a 工商管理经典教材. 市场营销系列

• 500 __ |a Adapted based on: Marketing : an introduction / Gary Armstrong, Philip Kotler. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005.

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材"--T.p.

• 500 __ |a Kotler's name appears first on the earlier edition.

• 650 _0 |a Marketing.

• 700 1_ |a He, Zhiyi |9 (何志毅)

• 700 1_ |a Armstrong, Gary |q (Gary M.) |t Marketing. |s 7th ed.

• 700 1_ |a Kotler, Philip.

• 830 _0 |a Business administration cliassics.

• 901 __022007004130

• 905 __ |a CAU |f F713.50/AG/(7) |b W0078566-73(or.)

• 907 __ |a CAU |f F713.50/AG/(7) |b W0078566-73(or.)

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