机读格式显示(MARC)

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• 099 __ |a CAL 022003013802

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy = 市场营销学基础 : 全球管理视角 / 小威廉·D·佩勒尔特, E·杰罗姆·麦卡锡 编著.

• 246 31 |a 市场营销学基础 : |b 全球管理视角

• 250 __ |a 第14版.

• 260 __ |a 北京 : |b China Machine Press ; |a New York : |b McGraw-Hill Education (Asia) Co., |c 2002.

• 300 __ |a xxxix, 815 p., [28 p.] : |b ill. ; |c 28 cm.

• 440 _0 |a 21世纪经典原版经济管理教材文库

• 440 _0 |a HZ books

• 504 __ |a Includes bibliographical references (p. 754-810) and indexes.

• 534 __ |p Reprint. Originally published: |c New York : McGraw-Hill, c2002. |b 14th ed. |z 0072409479.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome).

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• 907 __ |a CAU |f F713.5/PWD:3/(14) |b W0077384-7

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