机读格式显示(MARC)

• 000 01102cam 2200313 a 4500

• 000 1000079691

• 001 0000303448

• 005 20061114093301.0

• 008 950913s1991 ilua 000 0 eng d

• 010 __ |a sn 92028178

• 020 __ |a 0256101167 : |c CNY20.00

• 040 __ |a BNU |c BNU

• 050 14 |a HF5410

• 082 04 |a 658.8/005 |2 20

• 090 __ |a F713.5-54/MEJ/(1991)

• 093 __ |a F713.5-54 |2 4

• 099 __ |a CAL 022000357636 |a CAL 022000405155 |a CAL 021999640641 |a CAL 021999640641

• 100 1_ |a McCarthy, E. Jerome.

• 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c E. Jerome McCarthy and William D. Perreault.

• 250 __ |a 1991-1992 ed.

• 260 __ |a Homewood,Il. : |b IRWIN, |c c1991.

• 300 __ |a viii, 210 p. : |b ill. ; |c 26 cm.

• 650 _0 |a Marketing |x Research.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Perreault, William D.

• 901 __022006019410

• 905 __ |a CAU |f F713.5-54/MEJ/(1991) |b E0208201(or.)

• 907 __ |a CAU |f F713.5-54/MEJ/(1991) |b E0208201(or.)

• 999 __ |t C |A gypx |a 20061114 09:27:51 |I gypx |i 20061114 09:33:01 |G wzhlc |g 20061123 10:35:1