机读格式显示(MARC)

• 000 01140cam a2200349 a 4500

• 001 0000572434

• 003 CAL

• 005 20190728112200.0

• 008 071004s2008 enka b 001 0 eng

• 010 __ |a 2007041193

• 020 __ |a 9780273706977 (pbk. : alk. paper)

• 020 __ |a 0273706977 (pbk. : alk. paper)

• 035 __ |a (OCoLC)156831246

• 035 __ |a (OCoLC)ocn156831246

• 035 __ |a (OCoLC)ocn156831246

• 040 __ |a DLC |c DLC |d BTCTA |d BAKER |d YDXCP |d BWKUK |d BWK |d DLC

• 050 00 |a HF5415.127 |b .H66 2008

• 082 00 |a 658.8/02 |2 22

• 090 __ |a F713.56/HGJ/(4)

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022010039094

• 100 1_ |a Hooley, Graham J.

• 245 10 |a Marketing strategy and competitive positioning / |c Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

• 250 __ |a 4th ed.

• 260 __ |a Harlow, England ; |a New York : |b FT Prentice Hall, |c 2008.

• 300 __ |a xviii, 614 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 572-598) and index.

• 650 _0 |a Target marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Piercy, Nigel.

• 700 1_ |a Nicolaud, Brigitte.

• 920 __ |a 211180 |z 1