机读格式显示(MARC)

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• 245 00 |a Marketing / |c Roger A. Kerin ... [et al.] = 市场营销 / 罗杰·凯林 [等] 著 ; 王成慧，林静译注.

• 246 31 |a 市场营销

• 250 __ |a 8th ed., Bilingual edition.

• 260 __ |a 北京 : |b 人民邮电出版社, |c 2009.

• 300 __ |a xxiv, 645 p. : |b ill. ; |c 26 cm.

• 500 __ |a Based on Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius, Marketing, 8th edition, ISBN 0-07-111608-7, published by The McGraw-Hill Companies, Inc. 2006.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 700 1_ |a Lin, Jing |9 (林静)

• 700 1_ |a Kerin, Roger A.

• 700 1_ |a Wang, Chenghui |9 (王成慧)

• 901 __022009001256

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• 999 __ |t C |A wzhlc |a 20090522 11:27:42 |I wzhlc |i 20090522 14:20:02 |G wzhlc |g 20090522 14:20:2