机读格式显示(MARC)

• 000 01287cam 2200361 a 4500

• 000 1000079704

• 001 0000303461

• 005 20061114142953.0

• 008 950523s1996 ilua b 001 0 eng

• 010 __ |a 95022713

• 020 __ |a 0256139040 : |c CNY30.00

• 040 __ |a DLC |c DLC |d CLU

• 050 00 |a HF5415.3 |b .P468 1996

• 082 00 |a 658.8/342$220

• 090 __ |a F713.55/PJP:2/(4)

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022000590777

• 100 1_ |a Peter, J. Paul

• 245 10 |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson.

• 250 __ |a 4th ed.

• 260 __ |a Chicago, Ill. : |b Irwin, |c c1996.

• 300 __ |a xxvii, 738 p. : |b ill. (some col.) ; |c 24 cm.

• 440 _4 |a The Irwin series in marketing

• 500 __ |a Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

• 504 __ |a Includes bibliographical references (p. 661-705) and indexes.

• 650 _0 |a Consumer behavior

• 650 _0 |a Marketing

• 700 1_ |a Olson, Jerry C. |q (Jerry Corrie), |d 1944-

• 700 1_ |a Peter, J. Paul |t Consumer behavior.

• 901 __022006019423

• 905 __ |a CAU |f F713.55/PJP:2/(4) |b E0208120-21(or.)

• 907 __ |a CAU |f F713.55/PJP:2/(4) |b E0208120-21(or.)

• 999 __ |t C |A gxr |a 20061114 11:16:01 |I gypx |i 20061114 14:29:53 |G wzhlc |g 20061121 16:35:1