机读格式显示(MARC)
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- 008 071026r20072007cc a b 001 0 eng d
- 020 __ |a 9787302160434 : |c CNY46.00
- 040 __ |a TSU |c TSU |d NUL
- 041 0_ |a eng |b chi |f chi
- 050 04 |a HF5415 |b .K452 2007
- 090 __ |a F713.5/KRA:2/(2)
- 099 __ |a CAL 022007132111
- 100 1_ |a Kerin, Roger A.
- 245 10 |a Marketing : |b the core = 营销学 : 核心概念 / |c Roger A. Kerin, Steven W. Hartley, William Rudelius著.
- 260 __ |a 北京 : |b 清华大学出版社 : |b McGraw-Hill Education (Asia) Co., |c 2007.
- 300 __ |a xxxii, 425 p., [51] p. : |b ill. ; |c 27 cm.
- 440 _0 |a 美国麦格劳-希尔教育出版公司工商管理最新教材(英文版)
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c Boston, Mass. : McGraw-Hill/Irwin, c2007. |z 0072999896 (alk. paper) |z 0073215740 |z 9780072999891 |z 9780073215747.
- 700 1_ |a Hartley, Steven William.
- 700 1_ |a Rudelius, William.
- 905 __ |a CAU |f F713.5/KRA:2/(2) |b W0081059-60
- 907 __ |a CAU |f F713.5/KRA:2/(2) |b W0081059-60
- 999 __ |t E |A wzhlc |a 20081104 14:55:46 |G wzhlc |g 20081021 14:15:08 |I wzhlc |i 20081104 14:58:4