机读格式显示(MARC)

• 000 00990cam 2200301 a 4500

• 000 1000109597

• 001 0000331904

• 005 20100602141628.0

• 008 740723s1975 nyua 001 0 eng

• 010 __ |a 73022625 //r84

• 020 __ |a 0024250805 : |c CNY50.00

• 040 __ |c ZSU

• 050 0_ |a HF5415.13 |b .W38 1975

• 082 __ |a 658.8

• 090 __ |a F713.5/WWM/(2)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002025128

• 100 1_ |a Weilbacher, William M. |0 CAL n2005260269# |7 ba0yba0y

• 245 10 |a Marketing management cases : |b planning and executing marketing strategy / |c William M. Weilbacher.

• 250 __ |a 2nd ed.

• 260 __ |a New York, N.Y. : |b Macmillan Publishing Co., |c c1975.

• 300 __ |a xii, 387 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 650 _0 |a Marketing |x Management |v Case studies.

• 901 __022010001246

• 905 __ |a CAU |f F713.5/WWM/(2) |b ZX000070(or.)

• 907 __ |a CAU |f F713.5/WWM/(2) |b ZX000070(or.)

• 999 __ |I xy1 |i 20100602 14:16:28 |G gxr |g 20100607 09:23:2