机读格式显示(MARC)
- 000 01568cam 2200397 a 4500
- 008 061221r20062007cc a b 001 0 eng d
- 020 __ |a 7301111088 : |c CNY62.00
- 099 __ |a CAL 022007010067
- 100 1_ |a Shimp, Terence A.
- 245 10 |a Advertising, promotion, and other aspects of integrated marketing communications = |b 整合营销传播 : 广告、促销与拓展 / |c Terence A. Shimp著.
- 246 31 |a 整合营销传播 : |b 广告、促销与拓展
- 260 __ |a 北京 : |b Peking University Press, |c 2006.
- 300 __ |a xx, 629 p. : |b ill. (some col.) ; |c 25 cm.
- 500 __ |a Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
- 504 __ |a Includes bibliographical references and indexes.
- 534 __ |p Reprint. Originally published: |c Mason, Ohio : Thomson South-Western, c2007. |z 0324321430.
- 650 _0 |a Direct marketing.
- 650 _0 |a Communication in marketing.
- 650 _0 |a Sales promotion.
- 700 12 |a Shimp, Terence A. |t Advertising, promotion & supplemental aspects of integrated marketing communications.
- 905 __ |a CAU |f F713.3/STA/(7) |b W0077699-704
- 907 __ |a CAU |f F713.3/STA/(7) |b W0077699-704
- 999 __ |t C |A xy1 |a 20070523 10:47:48 |I wzhlc |i 20070530 10:43:26 |G wzhlc |g 20070530 10:46:2