机读格式显示(MARC)
- 000 01061cam a2200289 a 4500
- 008 200605s2020 cc a b 000 0 eng d
- 020 __ |a 9787300276700 : |c CNY65.00
- 040 __ |a HQWY |b eng |c HQWY |e rda |d SCT
- 090 __ |a F740.2/CPR:2/(18)
- 099 __ |a CAL 022020031688
- 245 00 |a International marketing / |c Philip R. Cateora ... [et al.] = 国际营销 / 菲利普·凯特奥拉 ... [等] 著 ; 崔新健改编.
- 250 __ |a 18th ed., 英文改编版.
- 260 __ |a 北京 : |b 中国人民出版社, |c 2020.
- 300 __ |a 447 p. : |b ill. ; |c 28 cm.
- 490 0_ |a International business classics = |a 国际商务经典丛书
- 500 __ |a "高等学校经济管理类双语教学课程用书".
- 500 __ |a Adaptation of : International marketing / Philip R. Cateora ... [et al.].McGraw-Hill Education, c2020. ISBN: 9781259712357.
- 650 _0 |a Export marketing.
- 650 _0 |a International business enterprises.
- 700 1_ |a Cateora, Philip R.
- 700 1_ |a Cui Xinjian |9 (崔新健)