机读格式显示(MARC)

• 000 01501nam 2200421 a 4500

• 000 1000077230

• 001 0000301126

• 005 20050629095726.0

• 008 030113s2004 maua b 001 0 eng

• 010 __ |a 2003041331

• 020 __ |a 0071214690 (international : alk. paper)

• 020 __ |a 0072865490

• 020 __ |a 0072536926 (CD-ROM)

• 020 __ |a 0072536861 (alk. paper) : |c CNY300.00

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.33.U6 |b H38 2004

• 082 00 |a 658.8/342/0973 |2 21

• 090 __ |a F713.55/HDI/(9)

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022004070448

• 100 1_ |a Hawkins, Del I.

• 245 10 |a Consumer behavior : |b building marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

• 250 __ |a 9th ed.

• 260 __ |a Boston : |b McGraw-Hill Irwin, |c c2004.

• 300 __ |a xxvi, 790 p. : |b col. ill. ; |c 27 cm + |e 1 CD ROM (4 3/4 in.).

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 538 __ |a System requirements for accompying CD ROM.

• 650 00 |a Consumer behavior |z United States |v Case studies.

• 650 00 |a Consumer behavior |z United States.

• 650 00 |a Market surveys |z United States.

• 700 1_ |a Best, Roger J.

• 700 1_ |a Coney, Kenneth A.

• 901 __012005009433

• 905 __ |a CAU |f F713.55/HDI/(9) |b W0074134(or.)

• 907 __ |a CAU |f F713.55/HDI/(9) |b W0074134(or.)

• 999 __ |t C |A xy1 |a 20050629 09:54:17 |I xy1 |i 20050629 09:57:26 |G wzhlc |g 20050902 16:09:5