机读格式显示(MARC)
- 000 01163cam 2200325 a 4500
- 008 070515r20072007cc a b 001 0 eng d
- 020 __ |a 9787301112120 : |c CNY68.00
- 090 __ |a F713.52/CGA/(9)
- 099 __ |a CAL 022007033596
- 100 1_ |a Churchill, Gilbert A.
- 245 10 |a Marketing research : |b methodological foundations = 营销调研 : 方法论基础 / |c Gilbert A. Churchill, Jr., Dawn Iacobucci著.
- 246 31 |a 营销调研 : |b 方法论基础
- 260 __ |a 北京 : |b Peking University Press, |c 2007.
- 300 __ |a xxii, 697 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indices.
- 534 __ |p Rerint. Originally published: |c Mason, Ohio : Thomson/South-Western, c2007. |z 0324201605.
- 650 _0 |a Marketing research.
- 700 1_ |a Iacobucci, Dawn.
- 905 __ |a CAU |f F713.52/CGA/(9) |b W0078274-9
- 907 __ |a CAU |f F713.52/CGA/(9) |b W0078274-9
- 999 __ |t C |A xy1 |a 20070621 14:14:12 |I xy1 |i 20070625 08:36:18 |G wzhlc |g 20070706 09:29:3