机读格式显示(MARC)

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• 020 __ |a 781044235X : |c CNY86.00

• 040 __ |a ZSU |c ZSU |d SCT

• 090 __ |a F713.5/MCD/(3)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000379131

• 100 1_ |a McDaniel, Carl D.

• 245 10 |a Contemporary marketing research / |c Carl McDaniel, Jr., Roger Gates = 当代市场研究 / 小卡尔·麦克丹尼, 罗杰·盖茨合著.

• 246 11 |a 当代市场研究

• 250 __ |a 3rd ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xxxii, 783, [37] p. : |b ill. ; |c 26 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列·英 文版

• 504 __ |a Includes bibliographical references (p. [E1]-E13) and index.

• 534 __ |p Reprint. Originally published: |c Minneapolis/St. Paul : West Pub. Co., c1996. |b 3rd ed.

• 650 _0 |a Marketing research.

• 700 1_ |a Gates, Roger H., |d 1942-

• 901 __022003000044

• 905 __ |a CAU |f F713.5/MCD/(3) |b W0068998-01

• 907 __ |a CAU |f F713.5/MCD/(3) |b W0068998-01

• 999 __ |t C |A wzus |a 20030113 17:01:12 |I wzus |i 20030114 08:46:32 |G wzus |g 20030115 16:06:1