机读格式显示(MARC)

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• 100 1_ |a Hawkins, Del I.

• 245 10 |a Consumer behavior : |b building marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney = 消费者行为学 / 德尔·I·霍金斯, 罗格·J·贝斯特, 肯尼思·A·科尼.

• 246 11 |a 消费者行为学

• 250 __ |a 第8版.

• 260 __ |a 北京 : |b China Machine Press : |b McGraw-Hill Education, |c 2002.

• 300 __ |a xx, 775 p. : |b ill. ; |c 28 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Boston : McGraw-Hill,2001, |b 8th ed. |z 0072316020.

• 650 _0 |a Consumer behavior |z United States |x Case studies.

• 700 1_ |a Best, Roger J.

• 700 1_ |a Coney, Kenneth A.

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• 907 __ |a CAU |f F713.55/HDI:2/(8) |b W0077414-7

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