机读格式显示(MARC)

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• 001 0000395767

• 005 20111230154900.0

• 008 110220s2011 cc a b 000 0 eng d

• 020 __ |a 9787300128207 (pbk.) : |c CNY65.00

• 040 __ |a RUC |c RUC

• 041 0_ |a eng |b chi

• 050 _4 |a HF5415.13 |b .L5883 2007

• 082 04 |a 658.8 |2 22

• 090 __ |a F719.0/LCH:2/(6)

• 093 __ |a F719.0 |2 4

• 099 __ |a CAL 022011022864

• 100 1_ |a Lovelock, Christopher H.

• 245 10 |a Services marketing / |c Christopher Lovelock, Jochen Wirtz = 服务营销 / 克里斯托弗·洛夫洛克, 约亨·沃茨著.

• 246 31 |a 服务营销

• 250 __ |a 6th ed., 英文改编版.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2011.

• 300 __ |a xx, 504 p. : |b ill. (some col.) ; |c 29 cm.

• 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列

• 500 __ |a Adapation from: Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. Upper Saddle River, NJ : Pearson Prentice Hall, c2007. ISBN: 9780131875524.

• 500 __ |a "教育部高校公司各类教学指导委员会双语教学推荐教材".

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Professions |x Marketing.

• 650 _0 |a Service industries |x Marketing.

• 650 _0 |a Customer services |x Marketing.

• 700 1_ |a Wirtz, Jochen.

• 920 __ |a 211180 |z 2