机读格式显示(MARC)
- 000 01137cam 2200349 a 4500
- 008 030210s2004 maua b 001 0 eng
- 020 __ |a 0071214550 (international : alk. paper)
- 020 __ |a 0072526505 (alk. paper) : |c CNY700.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415 |b .S745 2004
- 090 __ |a F713.5/EMJ/(13)
- 099 __ |a CAL 022004107953
- 100 1_ |a Etzel, Michael J.
- 245 10 |a Marketing / |c Michael J. Etzel, Bruce J. Walker, William J. Stanton.
- 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c2004.
- 300 __ |a xxi, 650, [59] p. : |b col. ill., maps ; |c 28 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 700 1_ |a Walker, Bruce J.
- 700 1_ |a Stanton, William J.
- 905 __ |a CAU |f F713.5/EMJ/(13) |b W0076327(or.)
- 907 __ |a CAU |f F713.5/EMJ/(13) |b W0076327(or.)
- 999 __ |t E |A wzhlc |a 20061229 13:57:41 |G wzhlc |g 20061228 10:50:36 |I wzhlc |i 20061229 13:58:0