机读格式显示(MARC)
- 000 01009cam 2200313 a 4500
- 008 861002s1987 mnua b 001 0 eng
- 020 __ |a 0314852425 : |c CNY30.00
- 050 0_ |a HF5415.135 |b .G76 1987
- 099 __ |a CAL 022000202512
- 100 1_ |a Gross, Charles W.
- 245 10 |a Marketing : |b concepts and decision making / |c Charles W. Gross, Robin T. Peterson.
- 260 __ |a St. Paul : |b West Pub. Co., |c c1987.
- 300 __ |a xxviii, 700 p. : |b ill. (some col.) ; |c 26 cm.
- 500 __ |a Includes indexes.
- 504 __ |a Bibliography: p. 655-677.
- 650 _0 |a Marketing |x Decision making.
- 650 _0 |a Marketing |x Management.
- 905 __ |a CAU |f F713.5/GCW |b E0208207(or.)
- 907 __ |a CAU |f F713.5/GCW |b E0208207(or.)
- 999 __ |t C |A gypx |a 20061103 10:44:58 |I gypx |i 20061103 10:48:57 |G wzhlc |g 20061121 14:40:0