机读格式显示(MARC)

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• 000 1000077582

• 001 0000301467

• 005 20060620090426.0

• 008 050223s2004 maua b 001 0 eng

• 010 __ |a 2003065006

• 020 __ |a 0072846372 (CD)

• 020 __ |a 0072537728 (alk. paper) : |c CNY300.00

• 020 __ |a 0072883928 (set)

• 020 __ |a 0071214259 (int. : pbk.)

• 040 __ |a DLC |c DLC |d YDX

• 050 00 |a HF5821 |b .B62 2004

• 082 00 |a 659.1 |2 22

• 090 __ |a F713.8/AWF/(9)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022005011440

• 100 1_ |a Arens, William F.

• 245 10 |a Contemporary advertising / |c William F. Arens.

• 250 __ |a 9th ed.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2004.

• 300 __ |a xlii, 617, [62] p. : |b ill. (some col.) ; |c 28 cm + |e 1 CD-ROM (4 3/4 in.)

• 440 _0 |a McGraw-Hill/Irwin series in marketing.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 901 __022006013998

• 905 __ |a CAU |f F713.8/AWF/(9) |b W0074571(or.) |b W0074729(or.)

• 907 __ |a CAU |f F713.8/AWF/(9) |b W0074571(or.) |b W0074729(or.)

• 999 __ |t E |A xy1 |a 20060620 09:04:24 |G wzhlc |g 20060109 10:01:01 |I xy1 |i 20060620 09:04:2