机读格式显示(MARC)

• 000 00924nam 2200277 a 4500

• 000 1000070279

• 001 0000295370

• 005 20060620084336.0

• 008 19980617s1978 caua b 001 0 eng

• 010 __ |a 77084070

• 020 __ |a 0805341021 : |c 50.00(Pr.)

• 040 __ |a CAU

• 090 __ |f F713/HRD

• 090 __ |a F406.3/HRD

• 093 __ |a F406.3 |2 3

• 100 1_ |a Hisrich, Robert D.

• 245 10 |a Marketing a new product : |b its planning, development, and control / |c Robert D. Hisrich, Michael P. Peters.

• 260 __ |a Menlo Park : |b The Benjamin/Cummings Publishing Company, |c c1978.

• 300 __ |a ix, 358 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographies and indexes.

• 650 _0 |a New products.

• 700 1_ |a Peters, Michael P.

• 901 __022006013955

• 905 __ |a CAU |f F406.3/HRD |b 66577(or.)

• 907 __ |a CAU |f F406.3/HRD |b 66577(or.)

• 999 __ |t E |A xy1 |a 20060620 08:43:28 |G wzlc |g 20001214102549 |I xy1 |i 20060620 08:43:3