机读格式显示(MARC)

• 000 03193cam a2200409 i 4500

• 001 0000605879

• 003 CAL

• 005 20220308151600.0

• 006 m_ d

• 007 cr cn

• 008 160208s2017 nyua sb 001 0 eng

• 010 __ |a 2015041882

• 020 __ |a 9781316655658

• 020 __ |a 9781107139480

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 042 __ |a pcc

• 050 00 |a HB172 |b .M396 2017

• 082 00 |a 338.5 |2 23

• 093 __ |a F016 |2 5

• 099 __ |a CAL 022017007378

• 100 1_ |a McKenzie, Richard B.

• 245 10 |a Microeconomics for MBAs : |b the economic way of thinking for managers / |c Richard B. McKenzie, Dwight R. Lee.

• 250 __ |a Third edition.

• 264 _1 |a New York : |b Cambridge University Press, |c 2017.

• 300 __ |a 1 online resource (xxxvii, 725 pages) : |b illustrations

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a computer |b c |2 rdamedia

• 338 __ |a online resource |b cr |2 rdacarrier

• 500 __ |a Revised edition of the authors' Microeconomics for MBAs, 2010.

• 500 __ |a Description based on print version record.

• 504 __ |a Includes bibliographical references (pages 676-706) and index.

• 520 __ |a "Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people"-- |c Provided by publisher.

• 520 __ |a "Almost all (if not all) textbooks used in business students' first course in microeconomics are designed with undergraduate economics majors or first-year PhD students in mind. Accordingly, business students, especially MBA students, are often treated to a course in intermediate microeconomic theory, full of arcane mathematical explanations. The applications in such standard textbooks deal mainly with the impact of social or government policies on markets, with little discussion of how real-world managers can use microeconomics to make better decisions within their firms in response to market forces or how market forces can be expected to affect firms' institutional and financial structures"-- |c Provided by publisher.

• 650 _0 |a Microeconomics.

• 650 _0 |a Managerial economics.

• 700 1_ |a Lee, Dwight R.

• 856 4_ |u http://www.itextbook.cn/f/book/bookDetail?bookId=2ef48affd44b42efa49b12b305693d78 |z An electronic book accessible through the World Wide Web; click to view