机读格式显示(MARC)
- 000 01081cam 2200325 a 4500
- 008 051114s2007 mauab b 001 0 eng
- 020 __ |a 9780073136660 : |c CNY550.00
- 020 __ |a 0073136662 (alk. paper)
- 040 __ |a DLC |c DLC |d YDX |d BAKER |d DLC
- 050 00 |a HF5821 |b .A74 2007
- 099 __ |a CAL 022007039136
- 100 1_ |a Arens, William F.
- 245 10 |a Essentials of contemporary advertising / |c William F. Arens, David H. Schaefer.
- 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2007.
- 300 __ |a xxviii, 558 p. : |b ill. (chiefly col.), map ; |c 28 cm.
- 504 __ |a Includes bibliographical references (p. 506-521) and indexes.
- 700 1_ |a Schaefer, David H.
- 905 __ |a CAU |f F713.8/AWF:3 |b W0083640(or.)
- 907 __ |a CAU |f F713.8/AWF:3 |b W0083640(or.)
- 999 __ |t C |A xy1 |a 20100329 14:28:02 |I xy1 |i 20100330 08:26:11 |G gxr |g 20100412 10:19:0