机读格式显示(MARC)

• 000 00719cam 2200241 a 4500

• 000 1000012055

• 001 0000284455

• 005 20060224160624.0

• 008 911010s1979 enka b 001 0 eng r

• 020 __ |c 1.40

• 040 __ |a CAU |c CAU

• 090 __ |a F7/WRM

• 093 __ |a F7 |2 3

• 100 1_ |a Wilson, R. M. S.

• 245 10 |a Management controls and marketing planning / |c R. M. S. Wilson.

• 260 __ |a London : |b Heinemann, |c 1979.

• 300 __ |a 224 p. : |b ill.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing management.

• 901 __022006000262

• 905 __ |a CAU |f F7/WRM |b 40420

• 907 __ |a CAU |f F7/WRM |b 40420

• 999 __ |t E |A xy1 |a 20060224 16:04:08 |G wzlc |g 20001214101241 |I xy1 |i 20060224 16:06:2