机读格式显示(MARC)

• 000 01141cam 2200337 a 4500

• 000 1000080835

• 001 0000304579

• 005 20061222134911.0

• 008 890905s1990 ilua b 001 0 eng

• 010 __ |a 89027275

• 020 __ |a 0256098697 (International ed.)

• 020 __ |a 0256079722 ; |c CNY40.00

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5823 |b .B387 1990

• 082 00 |a 659.1 |2 20

• 090 __ |a F713.8/BGE

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000227250 |a CAL 022000592909

• 100 1_ |a Belch, George E. |q (George Eugene)

• 245 10 |a Introduction to advertising and promotion management / |c George E. Belch, Michael A. Belch.

• 260 __ |a Homewood, IL : |b Irwin, |c c1990.

• 300 __ |a xxix, 770 p. : |b ill. (some col.) ; |c 29 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Advertising.

• 650 _0 |a Sales promotion.

• 700 1_ |a Belch, Michael A.

• 901 __022006020463

• 905 __ |a CAU |f F713.8/BGE |b E0208167(or.)

• 907 __ |a CAU |f F713.8/BGE |b E0208167(or.)

• 999 __ |t C |A gypx |a 20061222 13:45:20 |I gypx |i 20061222 13:49:11 |G wzhlc |g 20070122 08:39:3