机读格式显示(MARC)

• 000 00813cam 2200253 a 4500

• 000 1000013156

• 001 0000285379

• 005 20060224160801.0

• 008 19920303s1983 ilua b 00110 eng

• 020 __ |a 0673154866 : |c 65.55

• 040 __ |a CAU |c CAU

• 090 __ |a F713/KTC

• 093 __ |a F713 |2 3

• 100 1_ |a Kinnear, Thomas C.

• 245 10 |a Principles of marketing / |c by Thomas C. Kinnear, Kenneth L. Bernhardt.

• 260 __ |a Glenview, Ill. : |b Scott, Foresman & Co., |c c1983.

• 300 __ |a 770, 45 p. : |b col. ill. ; |c 24 cm.

• 504 __ |a Includes bibliographies and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Bernhardt, Kenneth L.

• 901 __022006000263

• 905 __ |a CAU |f F713/KTC |b 51244(F)

• 907 __ |a CAU |f F713/KTC |b 51244(F)

• 999 __ |t E |A xy1 |a 20060224 16:07:45 |G wzlc |g 20001214103224 |I xy1 |i 20060224 16:08:0