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• 000 1000076431

• 001 0000300393

• 005 20060620090415.0

• 008 041018s2003 nyua b 001 0 eng

• 010 __ |a 2002152803

• 020 __ |a 0071393099 (acid-free) : |c CNY50.00

• 040 __ |a DLC |c DLC |d C#P |d UKM |d CVU |d NMU

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b P477 2003

• 082 00 |a 658.8/27 |2 21

• 090 __ |a F713.56/PA

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022004110050

• 100 1_ |a Perry, Alycia.

• 245 10 |a Before the brand : |b creating the unique DNA of an enduring brand identity / |c Alycia Perry with David Wisnom, III.

• 260 __ |a New York : |b McGraw-Hill, |c c2003.

• 300 __ |a xii, 228 p. : |b ill. ; |c 21 cm.

• 504 __ |a Includes bibliographical references (p. 217-218) and index.

• 650 _0 |a Trademarks |x Design.

• 650 _0 |a Advertising |x Brand name products.

• 650 _0 |a Brand name products.

• 650 _0 |a Brand name products |x Marketing |x Management.

• 700 1_ |a Wisnom, David.

• 901 __022006013997

• 905 __ |a CAU |f F713.56/PA |b W0072860-1(or.)

• 907 __ |a CAU |f F713.56/PA |b W0072860-1(or.)

• 999 __ |t E |A xy1 |a 20060620 09:04:13 |G wzhlc |g 20041210 09:43:56 |I xy1 |i 20060620 09:04:1