机读格式显示(MARC)

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• 000 1000103037

• 001 0000326033

• 005 20080610093122.0

• 008 960422r19981997cc a b 001 0 eng d

• 010 __ |a 96019557

• 020 __ |a 9787508015927

• 020 __ |a 7508015924 : |c CNY75.00

• 040 __ |a BIT |c BIT |d WSU |d NUL |d CAU

• 041 0_ |a eng |b chi |f chi

• 050 00 |a HF5415 |b .K625 1997

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.50/AG/(4)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022000655468

• 100 1_ |a Kotler, Philip.

• 245 10 |a Marketing : |b an introduction = 营销学导论 / |c 菲利普·科特勒, 加里·阿姆斯特朗著.

• 246 31 |a 营销学导论

• 250 __ |a 第4版

• 260 __ |a 北京 : |b 华夏出版社, |c 1998.

• 300 __ |a 11, xxix, 585, [116] p. : |b ill. ; |c 26 cm.

• 500 __ |a "International edition".

• 500 __ |a MBA经典教材.英文原版影印.

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c1997, |b 4th ed. |z 0132527103.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary |q (Gary M.)

• 901 __022008001735

• 905 __ |a CAU |f F713.50/AG/(4) |b W0080540

• 907 __ |a CAU |f F713.50/AG/(4) |b W0080540

• 999 __ |t E |A wzhlc |a 20080610 09:31:15 |G wzhlc |g 20080610 09:30:47 |I wzhlc |i 20080610 09:31:2