机读格式显示(MARC)

• 000 01223pam a2200337 i 4500

• 001 0000605894

• 003 CAL

• 005 20220308155800.0

• 006 m_ d

• 007 cr cn

• 008 130814s2014 at a sb 001 0 eng d

• 020 __ |a 9781107597716

• 020 __ |a 9781107649187

• 035 __ |a (Uk)016515527

• 040 __ |a StDuBDS |b eng |c StDuBDS |d Uk |e rda

• 042 __ |a ukblcatcopy

• 082 04 |a 658.802 |2 23

• 093 __ |a F713.5-05 |2 5

• 099 __ |a CAL 022014082629

• 100 1_ |a Ang, Lawrence, |e author.

• 245 10 |a Principles of integrated marketing communications / |c Lawrence Ang.

• 264 _1 |a Port Melbourne, VIC : |b Cambridge University Press, |c 2014.

• 300 __ |a 1 online resource (xii, 401 pages) : |b illustrations

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a computer |b c |2 rdamedia

• 338 __ |a online resource |b cr |2 rdacarrier

• 500 __ |a Description based on print version record.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Marketing |x Technological innovations.

• 856 4_ |u http://www.itextbook.cn/f/book/bookDetail?bookId=0b5bd229981d41ff8e11f800643f5535 |z An electronic book accessible through the World Wide Web; click to view