机读格式显示(MARC)

• 000 00994cam 2200313 a 4500

• 000 1000079588

• 001 0000303349

• 005 20061103164418.0

• 008 850913s1985 caua b 001 0 eng

• 010 __ |a 84081509

• 020 __ |a 0155550934 : |c CNY40.00

• 040 __ |c PUL

• 050 04 |a HF5415 |b .S36138 1985

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.5/SDJ/(4)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000250175

• 100 1_ |a Schwartz, David Joseph.

• 245 10 |a Marketing today / |c John T. Mentzer, David J. Schwartz.

• 250 __ |a 4th ed.

• 260 __ |a San Diego : |b Harcourt Brace Jovanovich, |c c1985.

• 300 __ |a xvi, 832 p. : |b ill. (some col.) ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Mentzer, John T.

• 901 __022006019307

• 905 __ |a CAU |f F713.5/SDJ/(4) |b E0208228(or.)

• 907 __ |a CAU |f F713.5/SDJ/(4) |b E0208228(or.)

• 999 __ |t C |A gxr |a 20061103 16:41:57 |I gxr |i 20061103 16:44:18 |G wzhlc |g 20061117 11:22:5