机读格式显示(MARC)
- 000 00972cam 2200313 a 4500
- 008 981216s1987 ilua b 001 0 eng
- 020 __ |a 0030099471 : |c CNY120.00
- 050 0_ |a HF5415 |b .K849 1987
- 099 __ |a CAL 022000323166
- 100 1_ |a Kurtz, David L.
- 245 10 |a Marketing / |c David L. Kurtz, Louis E. Boone.
- 260 __ |a Chicago : |b Dryden Press, |c c1987.
- 300 __ |a xxvii, 793 p. : |b ill. ; |c 24 cm.
- 440 _0 |a Dryden Press series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 700 1_ |a Boone, Louis E.
- 905 __ |a CAU |f F713.5/KDL/(3) |b E0208210(or.)
- 907 __ |a CAU |f F713.5/KDL/(3) |b E0208210(or.)
- 999 __ |t C |A gypx |a 20061109 10:22:04 |I gypx |i 20061109 10:27:56 |G wzhlc |g 20061121 14:59:3