机读格式显示(MARC)
- 000 00945cam 2200289 a 4500
- 008 19950103s1993 njua b 00110 eng
- 020 __ |a 0135553504 : |c 802.00
- 050 __ |a HF5415.2 |b .M29 1993
- 100 1_ |a Malhotra, Naresh K.
- 245 10 |a Marketing research : |b an applied orientation / |c Naresh K. Malhotra.
- 260 __ |a Englewood Cliffs : |b Prentice-Hall, |c c1993.
- 300 __ |a xxxv, 857 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographies (p. 826-832) and indexes.
- 650 _0 |a Marketing research.
- 650 _0 |a Marketing research |x Methodology.
- 905 __ |a CAU |f F713.5/MNK |b 65016ED-11(or.)
- 907 __ |a CAU |f F713.5/MNK |b 65016ED-11(or.)
- 999 __ |t E |A xy1 |a 20060620 09:00:06 |G wzlc |g 20001214112343 |I xy1 |i 20060620 09:00:2