机读格式显示(MARC)

• 000 01738pam a2200385 i 4500

• 001 0000605895

• 003 CAL

• 005 20220308155800.0

• 006 m_ d

• 007 cr cn

• 008 120911s2013 enk sb 001 0 eng

• 010 __ |a 2012036778

• 020 __ |a 9781107330900

• 020 __ |a 9781107649224

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.5 |b .P395 2013

• 082 00 |a 658.8/12 |2 23

• 084 __ |a BUS058000 |2 bisacsh

• 093 __ |a F713.55 |2 5

• 099 __ |a CAL 022013046715

• 100 1_ |a Payne, Adrian.

• 245 10 |a Strategic customer management : |b integrating relationship marketing and CRM / |c Adrian Payne, Pennie Frow.

• 264 _1 |a Cambridge : |b Cambridge University Press, |c 2013.

• 300 __ |a 1 online resource (xvi, 529 pages) : |b illustrations

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a computer |b c |2 rdamedia

• 338 __ |a online resource |b cr |2 rdacarrier

• 500 __ |a Description based on print version record.

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- |c Provided by publisher.

• 650 _0 |a Customer relations |x Management.

• 650 _7 |a BUSINESS & ECONOMICS / Sales & Selling. |2 bisacsh

• 700 1_ |a Frow, Pennie.

• 856 4_ |u http://www.itextbook.cn/f/book/bookDetail?bookId=1da1b5bcadc54272a5adafefcdca6bef |z An electronic book accessible through the World Wide Web; click to view