机读格式显示(MARC)

• 000 01302cam a2200325 a 4500

• 001 0000407379

• 005 20130416143700.0

• 008 121123s2012 cc a b 000 0 eng d

• 020 __ |a 9787300161617 (pbk.) : |c CNY55.00

• 020 __ |a 7300161618 (pbk.)

• 040 __ |a RUC |c RUC

• 041 0_ |a eng |b chi |f chi

• 090 __ |a F713.3/MGL/(12)

• 093 __ |a F713.3 |2 5

• 099 __ |a CAL 022012120080

• 100 1_ |a Manning, Gerald L.

• 245 10 |a Selling today : |b partnering to create value / |c Gerald L. Manning, Michael Ahearne, Barry L. Reece = 现代销售学 / 杰拉尔德·L. 曼宁, 迈克尔·阿亨, 巴里·L. 里斯著.

• 246 31 |a 现代销售学

• 250 __ |a 12th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2012.

• 300 __ |a vii, 440 p. : |b ill. ; |c 28 cm.

• 490 1_ |a Basic administration classics = |a 工商管理经典教材·市场营销系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材".

• 500 __ |a Based on : Selling today : partnering to create value / Gerald L. Manning, Michael Ahearne, Barry L. Reece. Upper Saddle River, N.J. : Pearson Prentice Hall, c2012, 12th ed. ISBN : 9780132109864.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Selling.

• 700 1_ |a Ahearne, Michael.

• 700 1_ |a Reece, Barry L.

• 830 _0 |a Basic administration classics.

• 920 __ |a 211180 |z 2