机读格式显示(MARC)

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• 008 990222r20042001cc ac b 001 0 eng d

• 020 __ |a 7810843338 : |c CNY36.00

• 040 __ |a ZSU |c ZSU |d SCT |c CAU

• 090 __ |a F713.8/JAJ/(7)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022004030471

• 100 1_ |a Jewler, A. Jerome.

• 245 10 |a Creative strategy in advertising / |c A. Jerome Jewler, Bonnie L. Drewniany = |b 广告创意与策略 / A．杰罗姆·朱勒, 邦尼·L．德鲁安尼著.

• 246 31 |a 广告创意与策略

• 250 __ |a 7th ed.

• 260 __ |a 大连 : |b Dongbei University of Finance & Economics Press, |c 2004.

• 300 __ |a xiv, 312 p. : |b ill., ports ; |c 23 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列

• 504 __ |a Includes bibliographical references (p. 295-299) and index.

• 534 __ |p Reprint. Originally published: |c Belmont, Ca. : Wadsoworth Pub. Co., c2001. |b 7th ed. |z 053455783X. |z 9812541349 (local)

• 650 _0 |a Advertising copy.

• 650 _0 |a Advertising layout and typography.

• 700 1_ |a Drewniany, Bonnie L.

• 901 __022006014000

• 905 __ |a CAU |f F713.8/JAJ/(7) |b W0073814-5 |b E0274518(or.)

• 907 __ |a CAU |f F713.8/JAJ/(7) |b W0073814-5 |b E0274518(or.)

• 999 __ |t E |A gypx |a 20080910 10:25:18 |G wzhlc |g 20050610 14:35:45 |I gxr |i 20080923 11:19:2