机读格式显示(MARC)

• 000 01063cam a2200289 a 4500

• 001 0000407378

• 005 20130417094200.0

• 008 121125s2012 cc ab b 000 0 eng d

• 020 __ |a 9787300163680 (pbk.) : |c CNY49.00

• 040 __ |a RUC |c RUC

• 041 0_ |a eng |f chi

• 090 __ |a F740.2/KWJ/(6)

• 093 __ |a F740.2 |2 4

• 099 __ |a CAL 022012120084

• 100 1_ |a Keegan, Warren J.

• 245 10 |a Global marketing / |c Warren J. Keegan, Mark C. Green = 全球营销 / 沃伦·J. 基根, 马克·C. 格林著 ; 傅慧芬改编.

• 250 __ |a 6th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2012.

• 300 __ |a [7], 415 p. : |b ill., maps ; |c 28 cm.

• 490 0_ |a International business classics = |a 国际商务经典教材

• 500 __ |a "教育部经济管理类双语教学课程教材"

• 500 __ |a Based on: Global marketing / Warren J. Keegan, Mark C. Green. Upper Saddle River, N.J. : Prentice Hall, c2011, 6th ed. ISBN: 9780137023868.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Export marketing.

• 700 1_ |a Green, Mark C.

• 700 1_ |a Fu, Huifen |9 (傅慧芬)

• 920 __ |a 211180 |z 2